Success Stories
3 min read

Success story: Breastfeeding supported with modern IoT and app features

Outstanding customer experience is usually backed by robust data analytics. Same applies to Mamava, a business that celebrates and supports breastfeeding in a way fit for the 21st century.

The challenge

Mamava founders designed lactation pods, which are private spaces to breastfeed or pump at work or on-the-go, to transform the culture of breastfeeding. Over 1000 pods are in work environments and public places across the US and Canada. The Mamava mobile app helps Moms find, unlock and control the interior lights and fans of the pods.

mamava-getindata-mobile-app-cloud-big-query

Motivated to provide robust usage insights and pod health to enhance the customer experience, offer new services and create ROI, Mamava quickly felt the need to create an analytical environment that would simplify everyday pods monitoring as well as facilitate drawing insights from pods and app data.  Mamava turned to  GetInData for assistance in their business intelligence and data science needs.

The solution

At Mamava both IoT data from dispersed pods and mobile app data reside conveniently in a single location i.e. BigQuery database. BigQuery, as part of the Google Cloud offering, lets you manage access to the resources easily, using email accounts. GetInData analysts were therefore instantly able to start their job. The open architecture of BigQuery allowed for seamless integration with Tableau which Mamava chose for data visualization.

Dashboards created as a result of Mamava and GetInData cooperation allow for tracking lactation pods state and detecting anomalies that may indicate failure or defect. Events requiring immediate attention now trigger alerts.

GetInData has also supported Mamava in approaching pods location analysis. Thanks to geospatial data it was possible to visualize pods location on the map and create alerts on changes in pods position including maps and timing details.

mamava-getindata-geospatial-pods-location-analysis

The results

 Enhanced Mamava customer experience as a result of:

  • business decisions based on the dashboards fed with IoT data
  • pod usage patterns for current customers to know if they were at capacity  
  • quicker reactions to defects thanks to alerts.
big data
analytics
google cloud platform
cloud
17 November 2020

Want more? Check our articles

obszar roboczy 1 100

Towards better Data Analytics - Google Cloud Bootcamp

“Without data, you are another person with an opinion” These words from Edward Deming, a management guru, are the best definition of what means to…

Read more
getindata blog business value event processing
Use-cases/Project

Business value of event processing - use cases

Every second your IT systems exchange millions of messages. This information flow includes technical messages about opening a form on your website…

Read more
1 06fVzfDygMpOGKTvnlXAJQ
Tech News

Panem et circenses — how does the Netflix’s recommendation system work.

Panem et circenses can be literally translated to “bread and circuses”. This phrase, first said by Juvenal, a once well-known Roman poet is simple but…

Read more
whitepaper data anlytics iot albert lewandowski getindata
Whitepaper

White Paper: Data Analytics for Industrial Internet of Things

About In this White Paper, we described what is the Industrial Internet of Things and what profits you can get from Data Analytics with IIoT What you…

Read more
saleslstronaobszar roboczy 1 100
Tutorial

Power of Big Data: Sales

In the first part of the series "Power of Big Data", I wrote about how Big Data can influence the development of marketing activities and how it can…

Read more
geospatial analytics hadoop
Use-cases/Project

Geospatial analytics on Hadoop

A few months ago I was working on a project with a lot of geospatial data. Data was stored in HDFS, easily accessible through Hive. One of the tasks…

Read more

Contact us

Interested in our solutions?
Contact us!

Together, we will select the best Big Data solutions for your organization and build a project that will have a real impact on your organization.

The administrator of your personal data is GetInData Sp. z o.o. Sp.k with its registered seat in Warsaw (02-508), 39/20 Pulawska St. Your data is processed for the purpose of provision of electronic services in accordance with the  Terms & Conditions. For more information on personal data processing and your rights please see  Privacy Policy.

By submitting this form, you agree to our Terms & Conditions and Privacy Policy