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Power of Big Data: Marketing
In the "Power of Big Data" series, I will talk about the possibilities that Big Data solutions give to individual business sectors. It should be noted…
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1 min read
Customer Story: Driving Customer Experience with scalable and secure Data Platform for Play
The client who needs Data Analytics
Play is a consumer-focused mobile network operator in Poland with over 15 million subscribers*. It provides mobile voice, messaging, data and video services for both consumers and businesses (in particular SMEs) on a contract and prepaid basis under the umbrella brand Play. Its modern and cost-efficient 2G/3G/4G LTE/5G telecommunications network covers 99% of the Polish population. Since commercial launch in 2007 Play has grown from an early challenger position to become #1 in the mobile Polish market in 2017.
The challenge - managig the data
In the late 2010s there were many Big Data solutions available in the market already. However, designing a scalable, secure and efficient architecture in this fast-changing market,especially with the very limited capacity of expert knowledge available was still a complicated challenge.
The results - Data Analytics Platform
If you want to know the results, download Case Study** here.**
14 April 2022
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